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GMS Music are a major player in the supply of background
music to pubs, clubs, supermarkets and shopping
malls in the UK. They wished to update their brand
with a fresh new logo. We presented a choice of
seven logos and their board selected this “fast-forward”
theme.The next step was a generic design for printing
directly onto their CDs, but with variations.
GMS had six music categories and we suggested a
different cartoon face (see Cheeky Chappie in photo)
for easy reference in distinguishing Pop, Rock,
Jazz & Soul, Easy Listening and Special Discs.
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