TrainingMatters are a young, ambitious company who deliver management training programmes online, resulting in recognised qualifications. We worked with the principals to create a vibrant and emphatic corporate identity with which to brand their website. Full-colour and black/white versions of the logo are shown here – the colour logo appears on the web and on their stationery, while the black/white logo was drawn up to engrave glass awards for successful candidates. At a recent meeting of businesspeople in Glasgow, the client stated that the identity “had been successful online and on paper”.