Use the Pantone® Colour of the Year 2021

The Pantone® Colour of the Year for 2021 is a combination of two colours: PANTONE 17-5104 Ultimate Gray and PANTONE 13-0647 Illuminating (Yellow). Do you find them “warming and optimistic”? I hope you do – we need all the warmth and optimism we can get in 2021. Consider these colours for your next promotional gift … Read more

Promotional Goods supplied to HYG

My client Fair Deal ordered promotional goods branded with the logo of their Help Yourself Grow project. The project trains young people with learning difficulties to develop skills in Gardening and Cookery. The promotional goods selected were a tote-bag with green piping and handles, ballpen in matching colours, notebook with silver cover and a lime green trolley-coin keyring. All items were strongly branded with their logo and contact details, as you can see from the close-up photo. In 2019, Fair Deal came back to me for a new supply of branded promotional goods. Please get in touch with me if your social enterprise needs promotional goods or help with branding and advertising for an event.

What is brand identity and what is logo design?

A brand identity for Kellmack Property Consultants, composed of the word Kellmack, the Mack part appearing white out of a five-sided polygon with irregular sides. Property Consultants appears below. Colours are bright red, white and black.

In my opinion, it’s easy to picture Brand Identity as the big brother of Logo Design. Even better, imagine Brand Identity as the big family supporting Logo Design – while he’s the dashing go-ahead youngster that gets the family noticed! Logo Design Logo Design is the eye-catching image, icon or symbol that your business is … Read more