Designing product packaging is something I’ve done a lot of in the past, mainly for the Scottish Food & Drink sector.
For example, I’ve designed Whyte & Mackay whisky labels and boxes for their 30 Year Old Very Rare Blend and for The Dalmore 21 Year Old Highland Malt, Old Fettercairn and other brands; whisky labels for Crawford’s Three Star and Five Star; also I was one of the design team on the classic Younger’s Tartan Special black can for Scottish & Newcastle, and I have designed many on-can promotions for S&N.
My most recent packaging design has been these transparent packs for Le Français brioche rolls, one for Butter Brioche and one for Choc-Chip Brioche. I designed these packs in 2018 and supplied 7-colour artwork to the printer, who was based in France, local to the brioche bakery.
On the Food side, one area of expertise has been Seafood packaging: tray wrappers and cartons for Scottish Mussels, Cockles and Scallops, cartons of Scottish Salmon and Salmon Kebabs for Scottish Chieftain, and polypacks of Haddock Portions for Jack McPhee’s.
My first packaging design for this sector has been a range of tins of men’s hair wax for Glasgow hairdressers Sculpture Hair Design, individually titled Crazy Clay, Mud Madness and Totally Pasted.