What is brand identity and what is logo design?

A brand identity for Kellmack Property Consultants, composed of the word Kellmack, the Mack part appearing white out of a five-sided polygon with irregular sides. Property Consultants appears below. Colours are bright red, white and black.

In my opinion, it’s easy to picture Brand Identity as the big brother of Logo Design. Even better, imagine Brand Identity as the big family supporting Logo Design – while he’s the dashing go-ahead youngster that gets the family noticed! Logo Design Logo Design is the eye-catching image, icon or symbol that your business is … Read more