Banner and Image Sizes for Social Media, April 2020

I’m hoping you are all safe and well. Looking beyond lockdown, I’m sure many businesses will increase their use of social media as advertising, so here’s a list of the dimensions of Banners and Images for some social media. All files use the RGB colour mode (sRGB preferred by Facebook) and a minimum resolution of 72dpi, send JPEG or PNG files. The image above is one of the post images I’ve designed for Sculptur Hair Design’s advertising on Instagram, using the landscape size.


Profile picture (mugshot) size is 400 x 400 pixels and company logo size is 300 x 300 pixels.

Your personal Background or Cover Image (Banner) size is 1584 x 396 pixels. When creating your banner, avoid anything vital (particularly text) being covered by your circular profile picture at the bottom left – and also when the circle moves to the centre position when viewed on mobile.


Profile picture: Minimum of 110 x 110 pixels.

Images for Posts: Create your artwork for the maximum dimensions, as Instagram often reduces the quality of the image during the posting process. Square Post 1080 x 1080 pixels, but upload using the maximum 2048 x 2048 pixel size. Landscape Post 1080 x 566 pixels, though smaller sizes like 600 x 400 pixels are used. Portrait Post 1080 x 1350 pixels, these will appear onsite as a 600 x 749 pixel image.


FB profile photo (mugshot) appears on your desktop page as a square at 170 x 170 pixels, your upload size should be a square pic at 400 x 400 pixels. The profile pic is often cropped into a circle, so keep your “mug” central and also consider how strong your pic will be when it is shown smaller on smartphones (128 x 128) and tiny (36 x 36) on feature phones.

Cover photo (banner) will appear at 820 x 312 pixels on desktop computer but only 640 wide x 360 on mobile, so make allowance for both sides of your desktop image being cropped, keeping the vital pic and info central. A good artwork size to work to would be 820 x 360 pixels and expect that to be cropped top and bottom on desktop. Minimum size accepted is 400 pixels wide x 150 pixels.

Personal Facebook page only – on this, the circular mugshot overlaps the cover banner, which, like LinkedIn, is at the low left on desktop view and central on mobi view.

Facebook posts – a widescreen post photo is 1920 x 1080 pixels, while a portrait format pic is 1080 x 1920. I suggest you post tall, portrait-format pics as often as possible, which dominate the news feed, leading to greater visibility.

FB Video posts – traditionally 1920 x 1080 pixels widescreen, but use square 1920 x 1920 for more impact; you can even use tall 1080 x 1920 video but it will be cropped top and bottom.

FB Ads – previously limited to only 1200 x 628 px, the new more impactful square ads are 1200 x 1200 pixels. NB Text appearing ON the image should be limited to 20% of the image or may be penalised, this refers to text within the picture, not the accompanying body text.

FB Group image – 1640 x 859 pixels, getting cropped slightly both top and bottom.

FB Event image – 1920 x 1080 pixels, mobile varies slightly.


Profile picture size is 400 x 400 pixels like LinkedIn. Twitter Header picture is 1500 x 500 pixels.

Promotional Goods supplied to HYG

My client Fair Deal ordered promotional goods branded with the logo of their Help Yourself Grow project. The project trains young people with learning difficulties to develop skills in Gardening and Cookery. The promotional goods selected were a tote-bag with green piping and handles, ballpen in matching colours, notebook with silver cover and a lime green trolley-coin keyring. All items were strongly branded with their logo and contact details, as you can see from the close-up photo. In 2019, Fair Deal came back to me for a new supply of branded promotional goods. Please get in touch with me if your social enterprise needs promotional goods or help with branding and advertising for an event.

Poster Design – recent work

Graphic Design for theatre

For my client Alex of Off World Productions, I selected a colourful and dramatic photo as the main element in this A3 Poster for his play on the Edinburgh Fringe, then built the typography around it. To keep the graphic design consistent and to aid recognition, the A5 Flyer and Business Card follow the poster closely for style. Contact me if you’d like a bold Poster for your product or service – or for your comedy show or dramatic production!

The core of graphic design

Hi, I’m Barry Adamson, owner/designer of Adamson Design. I have been a full-time graphic designer ever since I left Edinburgh College of Art in the 1970s and went straight into book-publishing.

In the first half of my career I, like all the other designers at that time, used traditional artists materials to create our visuals and artwork – that means we drew things by hand on drawing-boards as there were no computers, no internet, no e-mail and no Photoshop – it was very creative and great fun working in a big studio.

During the second half on my career, I have used Apple computers and Adobe programs to create graphic design. Computers have brought great advantages, particularly regarding typesetting, artwork storage and file transfer. But they don’t come up with ideas for brand identity or ad campaigns – I do that, using the same sort of creative thinking that I used when my main equipment was a pencil. The core of graphic design is not drawing ability but thinking up a fresh idea that presents my client’s product/service in a favourable and eye-catching way. And that’s still what I love doing.